Resources
REFERENCE LIBRARY HIGHLIGHTS
Nevada DOT Report on Digital Sign Brightness
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This excellent Scenic America's Resources page is organized to help you sort through all of the issues and considerations. Digital Billboards are an extremely complex issue and this piece can equip you with a solid foundation for meetings and give you a basis to fully understand various governmental, citizen and industry arguments on this issue.
Refering to Large Numbers of Flawed Industry Sponsored Studies Doesn't Prove Safety
Veridian Report: A Critical, Comprehensive Review of Two Studies Recently Released by the Outdoor Advertising Association of America
Industry Insider Sheds Light on Why THEY Want a Deal
Webpage containing Richard Erickson's letter about Rope-A-Dope sales strategy and the specific financial advantages to the billboard companies for making these deals. The specifics on retiring older format billboards are enlightening. This letter was written to assist his local Scenic Affiliate when they were facing the Billboard industry on this issue. Former industry insiders don't want these billboards in THEIR neighborhoods either.\
Florida joins in asking Federal DOT to allow commercial advertising on Interstate "Amber Alert" signs
This document from the California DOT discusses the billboard industry's plan to replace the current text-only overhead Interstate signs with LED billboards capable of display graphics and motion. The signs would be funded by the billboard industry in return for a change in the Highway Beautification Act and other Federal laws prohibiting the use of these signs for advertising.
Scenic St. Petersburg is a coalition of residents concerned for the quality of life in Florida's cities and counties. Our constituents include homeowners and businesses who are concerned about our state's deteriorating scenic beauty.